According to The Wall Street Journal, Google secretively began the project in 2018, with St. Louis-based healthcare company Ascension. The outage, attributed to a cloud service error and not a cyberattack, prompted a joint apology from UniSuper and Google Cloud executives, who assured members that no personal data was compromised and restoration efforts were underway. The project was canceled in December following the backlash it garnered both externally and internally within the company. In 2017, three women sued Google, accusing the company of violating California's Equal Pay Act by underpaying its female employees. It was ruled in 2025 by the Justice Department alongside 17 other states that Google operates a monopoly in online advertising technology. The DoJ also sought a ban on Google re-entering the browser market for five years and restrictions on its investments in rival search or AI technologies.
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On October 8, 2024, The U.S. government suggested it could request Google to divest parts of its business, such as the Chrome browser and Android, due to its alleged monopoly in online search. Later that month, both Facebook and Alphabet agreed to "cooperate and assist one another" in the face of investigation into their online advertising practices. On September 10, 2024, Europe's top court imposed a €2.4 billion fine on Google for abusing its dominance in the shopping comparison market, marking the conclusion of a case that began in 2009 with a complaint from British firm Foundem.
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- Another suit was brought against Google in 2023 for illegally monopolizing the advertising technology market.
- In September 2025 Google opened their £735m AI Centre in Waltham Cross, Hertfordshire and announced their plans for £5 bn investment in AI research, in the same month that Alphabet reached market capitalisation of $3 trillion.
- In June 2000, it was announced that Google would become the default search engine provider for Yahoo!
- The stock performed well after the IPO, with shares hitting $350 for the first time on October 31, 2007, primarily because of strong sales and earnings in the online advertising market.
- The formation of the union is in response to persistent allegations of mistreatment of Google employees and a toxic workplace culture.
- On August 10, 2015, Google announced plans to reorganize its various interests as a conglomerate named Alphabet Inc.
Some of Google's services, such as Gmail, Google News, Orkut, and AdSense, originated from these independent endeavors. Employees are split into six hierarchies based on experience and can range "from entry-level data center workers at level one to managers and experienced engineers at level six". As of September 30, 2020,update Alphabet Inc. had 132,121 employees, of which more than 100,000 worked for Google. In 2007, Google announced a free Internet service called TiSP, or Toilet Internet Service Provider, where one obtained a connection by flushing one end of a fiber-optic cable down their toilet.
- On March 15, 2016, Google announced the introduction of Google Analytics 360 Suite, “a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers” which can be integrated with BigQuery on the Google Cloud Platform.
- This was revealed in documents concerning the antitrust lawsuit filed by ten US states against Google in December.
- Terry Semel, Yahoo’s then-CEO, offered $3 billion to purchase the company, but Page and Brin reportedly held firm on a $5 billion valuation.
- This includes sales of apps, purchases made in-app, digital content products on Google and YouTube, Android and licensing and service fees, including fees received for Google Cloud offerings.
- In August 2024, Google would lose a lawsuit which started in 2020 in lower court, as it was found that the company had an illegal monopoly over Internet search.
- The coalition is made up of “13 different unions representing workers in 10 countries, including the United States, the United Kingdom, and Switzerland”.
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In April 2020, due to the COVID-19 pandemic, Google announced several cost-cutting measures. Later in 2019, some workers accused the company of retaliating against internal activists. Google CEO Sundar Pichai accused Damore of violating company policy by "advancing harmful gender stereotypes in our workplace", and he was fired on the same day. Google became Alphabet's largest subsidiary and the umbrella company for Alphabet's Internet interests. On August 10, 2015, Google announced plans to reorganize its various interests as a conglomerate named Alphabet Inc. Technology news website Recode reported that the company was purchased for $400 million, yet the source of the information was not disclosed.
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Google reportedly said "the deal would help artificial-intelligence companies get better security and use more than one cloud service." In July 2025, the U.S. Wiz, a company located in the U.S. and Israel, was cofounded in 2020 by Assaf Rappaport. In March 2025, Google agreed to acquire Wiz, a New York-based cybersecurity startup focusing on cloud computing, for US$32 billion. The initiative focuses on creating localized AI technologies, with an emphasis on integrating Arabic language capabilities and enabling widespread cloud adoption. This AI hub is projected to contribute up to $71 billion to Saudi Arabia's economy by advancing AI-driven solutions tailored to the region's specific needs and training local talent. In November 2024, Google announced richroger casino review the establishment of a new AI hub in Saudi Arabia, aiming to support the Kingdom's economic growth and technological development as part of its Vision 2030 initiative.
Google reportedly paid Apple $22 billion in 2022 to maintain its position as the default search engine on Safari. Other Palestinian employees have described an "institutionalised bias" within the company. According to Google employees, the Israeli military could use this technology to expand its surveillance of Palestinians living in the occupied territories. On May 1, 2023, Google placed an ad against the Brazilian Congressional Bill No. 2630, an anti-disinformation law that was about to be approved, on its search homepage in Brazil, calling on its users to ask congressional representatives to oppose the legislation. In a 2022 National Labor Relations Board ruling, court documents suggested that Google sponsored a secretive project—Project Vivian—to counsel its employees and to discourage them from forming unions.